Rules for the “Contest: Win a chance to be featured on your bottle” (hereinafter the “Contest”)
Contest period
1. The Contest is held by Yoplait (the “Contest Sponsor”) and administered by LG2 and Touché!, the Contest Sponsor’s marketing agencies (hereinafter the “Contest Administrators”). The Contest begins at 9:00 a.m. (EDT) on September 23, 2026, and ends at 11:59 p.m. (EDT) on October 12, 2026 (hereinafter the “Contest Period”).
Eligibility
2. This Contest is open to anyone who:
(i) resides in Canada; and
(ii) is at least fourteen (14) years old at the time of entry into the Contest. Participants who are minors in their province or territory of residence must obtain the prior consent of their parent or legal guardian in order to enter the Contest.
Excluded from this Contest are employees of the Contest Sponsor, as well as those of any company, organization or firm collaborating on this Contest, their representatives or agents, their advertising and promotional agencies, as well as any person with whom the aforementioned individuals reside and members of their immediate family (father, mother, brothers, sisters and children, regardless of where they live).
How to participate
3. NO PURCHASE NECESSARY. To participate, during the Contest Period, you must create content (photo or video; hereinafter the “Material”) on TikTok using the Yop by Yop filter available. The Material must be posted to your personal TikTok grid and must remain publicly visible until October 13, 2026 11:59 p.m. (EDT).
(i) The TikTok account used for the Contest must be public throughout the entire Contest Period and until entry verification. The Material must remain publicly accessible without deletion, archiving, access restriction or modification that would prevent the Contest Administrators from viewing it and verifying its statistics. Any entry associated with a private, inaccessible, deleted or unverifiable account may be declared ineligible.
4. Any Material submitted as part of the Contest must comply with the following requirements:
(i) The Material must be original and must not reproduce, incorporate or use third-party content, intellectual property or any other element belonging to a third party (e.g., music, logos, products or other content), unless the participant has previously obtained all necessary rights, licences, permissions and consents allowing such use;
(ii) the Material must not depict, identify or include any other person, including their image, voice, name or any other identifying information, unless the participant has previously obtained that person’s consent for such purpose and for the use of the Material in connection with the Contest;
(iii) the Material must not be, or must reasonably be considered to be, illegal, defamatory, threatening, harassing, hateful, discriminatory, violent, abusive, vulgar, obscene, sexually explicit or sexual in nature, or otherwise offensive, inappropriate or objectionable;
(iv) the Material must not promote or encourage violence, hate, discrimination, dangerous or illegal behaviour, nor contain content likely to harm the reputation of the Contest Sponsor; and
(v) the Material must comply with the applicable laws, terms of use, rules and policies of TikTok.
5. The Contest Sponsor reserves the right, at its sole discretion and to the extent permitted by law, to disqualify any participant whose Material doesn’t comply with these requirements.
6. By submitting Material, the participant grants the Contest Sponsor and the Contest Administrators a non-exclusive, worldwide, royalty-free and transferable licence for the purposes of administering, verifying, promoting and broadcasting the Contest, on the Sponsor’s external communication platforms, including its social media accounts and website, for the duration specified in the release. The participant confirms having obtained all necessary rights, permissions and consents for such use.
This licence includes the right to reproduce, broadcast, publish and adapt the submitted Material. The Sponsor and the Administrators are under no obligation to use the submitted Material and may, at their sole discretion, refuse to use it or remove it at any time from their own platforms.
7. IMPORTANT NOTE: The Contest’s potential winner will be selected based on the selection criteria described in Section 8 below, which will be applied to the submitted Material. In addition, please note that the winner will be subject to certain obligations relating to the use of the prize and the proof to be provided in this regard, detailed in Sections 14, 15 and 16 below.
Selecting the potential winner
8. The potential winner (1) will be selected from the eligible entries based on the performance of the submitted Material on TikTok. The winner will be chosen according to their compliance with these Contest Rules and the following criteria applied to the Material in this order:
(i) Number of “Likes”: the participant whose Material has obtained the highest number of “Likes” on TikTok will be designated the winner.
(ii) Number of comments: if two (2) or more eligible entries receive the same number of “Likes,” the participant whose Material has obtained the highest number of comments will be designated the winner.
(iii) Number of reposts/shares: if two (2) or more eligible entries receive the same number of “Likes” and the same number of comments, the participant whose Material has obtained the highest number of reposts or shares on TikTok will be designated the winner.
9. The numbers of “Likes,” comments, reposts or shares will be determined based on the data displayed by TikTok for the Material in question when the Contest Administrators determine the potential winner on October 13, 2026, following the end of the Contest Period. The Contest Administrators reserve the right to verify the results and to determine, at their sole discretion and subject to applicable laws, the eligibility of entries and the accuracy of the data used to determine the winner. A preliminary review of the Material will be conducted on October 9, 2026, for scouting purposes only. The potential winner will be determined and contacted on October 13, 2026.
10. Any attempt to artificially increase the number of “Likes,” comments, reposts or shares associated with a participant’s Material is prohibited. This includes, but is not limited to, the use of fake accounts, automated accounts or bots, services to purchase or generate engagement, engagement exchange systems or any other method that artificially manipulates the Contest results.
11. The Contest Sponsor reserves the right, at its sole discretion and to the extent permitted by law, to disqualify any participant who it believes has attempted to artificially generate or obtain “Likes,” comments, reposts or shares, or otherwise manipulate the Contest results. The Contest Sponsor may also exclude from its calculation any activity or engagement that it considers, at its sole discretion, to be fraudulent, artificial or otherwise irregular.
12. Any entry subject to such disqualification will be considered ineligible and the participant concerned cannot be declared a winner.
Prize
13. There’s one (1) prize to be won, consisting of twenty-four (24) custom-designed strawberry Yop bottles for the winner, featuring a photo of their face on the packaging of each product (approximate retail value of CAN$1,000). The prize will be delivered to the winner’s home.
14. IMPORTANT NOTE: Acceptance of the prize is subject to the use of the winner’s image for promotional purposes and for a video shoot, as set out in Section 15 below.
Awarding the prize
15. To qualify for the prize, the selected potential winner must:
(i) Be successfully contacted via TikTok messaging by one of the Contest Administrators and respond to the message within two (2) business days of receiving it;
(ii) Provide the Contest Administrators, within two (2) business days of the initial exchange, with a high-quality photo of their face. The potential winner must hold the rights to the photo provided and agree to its use in printing it on the prize that will be delivered to them. The Contest Administrators may request new photos from the winner if the submitted photo is not of high enough quality.
(iii) Agree to have the Material and image of the bottle featuring the winner’s image published on Yop’s TikTok page.
(iv) Agree to participate in a short video shoot (maximum 3 hours) within the month following the end of the Contest, on a mutually agreed date between the Contest Administrators and the winner, documenting the delivery of the product to their home. In the event that the winner is a minor, their parent or legal guardian must be present at the time of the shoot. The content of this shoot may be published on Yop’s TikTok page and on its website. In the event that the winner lives too far to take part in a video shoot, as determined by the Contest Administrators at their discretion, or if the winner doesn’t wish to take part in the video shoot, an alternative concept will be published. The alternative concept will use photos of the winner submitted by the winner to the Contest Administrators to create promotional content that will be published on Yop’s TikTok page and on its website.
(v) Sign a declaration and release form (a “Release”) within two (2) business days of its receipt, which, among other things: confirms compliance with these rules; acknowledges acceptance of the awarded prize, as well as the conditions associated with the acceptance and use of the prize; and releases the Contest Sponsor, its affiliates and related companies, Contest Administrators, prize suppliers, and each of their respective shareholders, directors, officers, employees, members, agents, dealers, representatives, successors, and assigns (collectively, the “Released Parties”) from any liability in connection with this Contest, the potential winner’s participation therein, and the awarding and use/misuse of the prize or any portion thereof.
16. Failure to comply with each condition set out in Section 15 above, or any other condition specified in these rules, will result in the selected potential winner being disqualified and ineligible to receive any prize. In this case, the Contest Sponsor reserves the right, in its sole and absolute discretion, to select another participant as a potential prize winner in accordance with these rules, following the procedures outlined in these rules.
17. Upon reasonable request by the Contest Administrators, a participant must provide, within the specified time frame, the information or supporting documentation necessary to verify their eligibility, identity, rights to the Material and TikTok participation statistics. Failure to cooperate or to provide sufficient information may result in the participant’s disqualification.
18. After confirmation of the winner by the Contest Sponsor, the latter will contact them to set up the delivery of the prize won and the details of the video shoot. The Contest Sponsor is not responsible for the prizes once they have been delivered. The prize will only be awarded to the person whose full identity and residential address are validated. By accepting a prize, the confirmed winner agrees to waive any recourse against the Released Parties.
General conditions
19. Verification. Entries and Releases are subject to verification by the Contest Sponsor. Any entry or Release that is, as applicable, incomplete, illegible, fraudulent, recorded or submitted late, or otherwise non-compliant, may be rejected and will not entitle the participant to enter the Contest or win the prize. Unless expressly provided otherwise in this document, the decisions made by the Contest Sponsor in this regard are final and without appeal.
20. Disqualification. The Contest Sponsor reserves the right to disqualify any person or to cancel one or more entries of any person entering or attempting to enter this Contest by means contrary to these rules or likely to be unfair to other participants. This person may be reported to the appropriate legal authorities. Unless provided otherwise in this document, the decisions made by the Contest Sponsor in this regard are final and without appeal. WARNING: ANY ATTEMPT BY A PARTICIPANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND REMEDIES TO THE FULLEST EXTENT PERMITTED BY LAW.
21. Contest procedures. Any attempt to undermine the legitimate conduct of the Contest is a violation of civil and criminal laws. Should such attempts be made, the Contest Sponsor reserves the right to reject the participant’s entries and seek remedies under the law.
22. Acceptance of the prize. The prize must be accepted as awarded. NO PRIZE SUBSTITUTION IS PERMITTED, UNLESS OTHERWISE DETERMINED AT THE CONTEST SPONSOR’S SOLE DISCRETION. THE CONTEST SPONSOR RESERVES THE RIGHT TO SUBSTITUTE THE PRIZE FOR ANOTHER PRIZE OF EQUAL OR GREATER VALUE. THE PRIZE IS NON-TRANSFERABLE AND CANNOT BE REDEEMED FOR CASH, IN WHOLE OR IN PART.
23. No warranty. None of the Released Parties makes any representation or gives any warranty, express or implied, as to the quality or adequacy of the prizes awarded in connection with the Contest. To the fullest extent permitted by applicable law, each confirmed winner understands and acknowledges that they may not seek a refund or pursue any legal or equitable remedy against the Contest Sponsor or any of the other Released Parties if the prize or any part thereof is not fit for its intended purpose or is unsatisfactory in any way. For greater certainty and to avoid any doubt, by accepting a prize, each confirmed winner agrees to waive any recourse against the Contest Sponsor and all other Released Parties if the prize doesn’t prove satisfactory, in whole or in part. Each confirmed winner acknowledges and agrees that their recourse to the prize, once delivered, will be limited to the prize issuer.
24. Released Parties. Participants agree to respect the terms of these rules and the decisions of the Contest Sponsor, which are final and binding without appeal, unless provided otherwise in this document. This Contest is subject to all applicable laws. By entering, participants release the Released Parties from any and all liability for any injury, loss or damage of any kind resulting from or in connection with the Contest, the participant’s participation in the Contest or the prize.
25. Limitation of Liability: Contest operation. The Released Parties assume no liability for the malfunctioning of any computer component, software or line of communication, or for the loss or failure of network communication, or for any transmission that is faulty, incomplete, unintelligible or erased by any computer or network, and which may limit or prevent any person from entering the Contest. The Released Parties also assume no liability for any damage or loss that may be caused, directly or indirectly, in whole or in part, by the downloading of any web page, software or anything else, and by the transmission of any information relating to participation in the Contest.
26. Contest modification. The Contest Sponsor reserves the right to withdraw, modify, or suspend this Contest (or to amend these rules) in any way, in the event of circumstances beyond the Contest Sponsor’s reasonable control that interfere with the proper conduct of the Contest as set out in these rules. The Contest Sponsor reserves the right to cancel, modify or suspend this Contest or to amend these rules, without prior notice or obligation, in the event of an accident, administrative error or any other issue of any kind, or for any other reason whatsoever. The Contest Sponsor reserves the right, in its sole and absolute discretion, to administer an alternate skill-testing question if it deems appropriate under the circumstances and/or to comply with applicable law.
27. Personal information. Personal information collected by the Contest Sponsor from participants will be used solely for the purposes of administering the Contest, selecting potential winners and awarding prizes. Furthermore, Material submitted by winners in connection with their participation in the Contest, as well as photos of products created using their image, will be used by the Contest Sponsor for publication on its external communication platforms, including its social media accounts and website. Additionally, the first name(s) of the winner(s) may be published on the Contest Sponsor’s social media and/or website. No communications, whether commercial or otherwise, unrelated to this Contest will be sent to the participant without their prior consent. For more information on how the Contest Sponsor collects, stores and uses personal information, and your rights regarding the processing of your personal information, please view the policy at https://yoplait.ca/privacy-policy/.
28. Ownership. The release forms are the property of the Contest Sponsor and will not be returned to selected participants under any circumstances.
29. Participant identification. For the purposes of these rules, the participant is the person whose name and address have been verified by the Administrator and the prize will be awarded to this person if they are selected and declared the winner.
30. Contest Sponsor’s decision. Any decision made by the Contest Sponsor or its representatives regarding this Contest is final and binding on all matters within its authority.
31. Severability. If any section of these rules is declared or found to be illegal, unenforceable or void by a court of competent jurisdiction, that Section shall be deemed void, but all other unaffected Sections shall remain enforceable to the extent permitted by law.
32. No TikTok affiliation. This Contest is in no way sponsored, endorsed, administered by or associated with TikTok. TikTok is in no way associated with this Contest and does not participate in any manner in its organization, administration or the awarding of prizes. By participating in the Contest, participants acknowledge that TikTok is completely released from any and all liability in connection with the Contest, its conduct and the awarding of prizes. Any questions, complaints or inquiries regarding the Contest must be directed exclusively to the Contest Sponsor, rather than to TikTok.